Vodafone has released a new commercial featuring Vitalii Kozlovskyi, continuing the series of ads about contract tariffs and highlighting that they are primarily beneficial for customers — not the operator.

That’s why the campaign is built around the idea that the contract Kozlovskyi’s character signs with the boxing club is advantageous to him first and foremost.

In the video, the singer steps into a boxing ring to his hit “Pinacolada,” trying himself in a new role. Preparation for the fight starts long before the first punch, and every detail matters.

Throughout this star-studded match, Vitalii proves that with a contract, the customer always comes out on top.